Why was Trash Masti created, and how? Trash Masti is a new Pakistani startup that was initiated in line with the UN’s Sustainable Development Goals (SDGs), a collection of 17 global goals that promotes the protection of the planet, an end to poverty, and prosperity for all living beings. Our startup specifically targets the following goals: responsible consumption and production (through recycling), reducing inequalities (by eliminating child labor as well as paying workers decent wages), and affordable and clean energy (by converting waste into fuel). The waste industry, as any other industry, is inextricably linked to social issues such as poverty, gender inequality, education, religious discrimination, and access to sanitation and clean water. For instance, it’s not coincidental that the Christian minority of Pakistan is disproportionately hired to do janitorial work. This is why Trash Masti incorporates responsible recycling with the responsible treatment of labor.
And the brains behind this initiative? Farukh Naseer, a mechanical engineer with 10 years of experience in the waste industry, decided that it was time for a change. A passionate environmentalist, Farukh wanted to see more people recycling, and fewer people being exploited by the waste industry. He created a team of people from various fields (Environmental Science, Software Engineering, Information Technology, and Research Analysis) to generate the perfect creative blend required to build Trash Masti.
It’s about time that Pakistan caught up to the recycling gig, especially because cities like Karachi alone produce around 9 million kilos of waste every day! Engaging with resources like Trash Masti can help divert these astronomical amounts of waste away from landfills, and instead be converted into fuel or products that have use-value. So what are you waiting for? A greener Pakistan only becomes a reality when you want it to be.